Intercultural Communication in Social Media: Fiki Naki's Youtube Content in the Ome TV Application

Intercultural Communication

Abstract

Social media is one of the media for intercultural communication. The number of social media today makes it easier for us to communicate with anyone anywhere and helps us to get acquainted with new people and new cultures without the need to come somewhere. Likewise with interactions with people from different countries and different cultures. One of the social media that is widely used as a means of exchanging information about culture is Youtube. This study describes how intercultural communication occurs in the use of Youtube social media, especially analyzing the content of Fiki Naki's youtube content, which is a YouTuber who uploads his communication activities/interactions with people from all over the world with the OME TV application. As well as analyzing the elements of intercultural communication in such interactions. The method used in this study uses descriptive qualitative methods that will explain in detail the phenomenon of communication, through a Humanistic – Naturalistic point of view in intercultural communication research. The result of this research is that YouTuber Fiki Naki uses YouTube to get acquainted and interact with people from various countries. And in this communication process contains elements that support the occurrence of intercultural communication that occurs through social media.